Under the vision of founder Vanessa Herzog, based in Stuttgart, lafam delivers more than furniture: A collection of meticulously crafted designs, one-off upcycled treasures and limited-edition works of art. A rebellious blend of family, culture and community, it’s about pushing boundaries, creating pieces and experiences that inspire, endure and make you feel alive.
studiodouble h was responsible for producing the visual imagery, captured on location at the Emilu Design Hotel. The focus lay on still photography, contextualizing the pieces within a lived-in interior setting to showcase their functionality and design harmony.
Interaction with light and atmosphere played a central role, highlighting how lighting shifts the appearance and mood of the objects throughout the day. The result is a cohesive visual language that situates lafam’s designs in a realistic yet elevated environment, emphasizing both everyday usability and sculptural quality.
NANA coffee table
Pouf
NANA Daybed - Bouclé silver beige by kvadrat / Raf Simons next to Pouf
Behind the scene
Swabian sitting on NANA Daybed - Bouclé silver beige by kvadrat / Raf Simons
NANA Frame
